TikTok is introducing a new feature that allows them to lessen the volume of AI-made content appearing in their feeds. This initiative comes as the platform disclosed that it currently hosts over 1 billion AI videos.
Testing and Rollout
This change is undergoing trials over the next few weeks before a global release. This development aligns with a surge in content created by AI, spurred by new AI video creators.
AI Proliferation Online
It has been noted that approximately 10% of the quickest rising video streams on a popular video site primarily display content made by AI. A considerable share of this material is deemed mass-produced AI material, a phrase for poor-quality, mass-produced content that is often nonsensical or surreal.
“We know from our community that many people appreciate content created using AI tools, including digital art to science explainers, and we want to give people the ability to increase or decrease of that, according to their own likes,” commented a company executive.
AI on the Platform
The service disclosed that there are now 1.3bn videos on its app tagged as made with AI. Overall, in excess of 100 m videos are submitted to the app daily, making AI content a minor part of its overall inventory.
Customizing Your Feed
Viewers will be able to reduce or increase the level of AI-generated videos they see by opening the content preference feature in the application and picking the AI content topic. Additional categories that can already be controlled under the filter include current affairs, style, aesthetics, and movement.
Platform Guidelines
TikTok’s policies mandate content makers to identify “realistic” AI-generated content, and it bans harmful fake videos of celebrities or critical incidents. Any realistic AI-generated clip that is without a tag can be removed under its community policies.
In addition, the app will henceforth apply an artificially created watermark to content made using its built-in AI features, or detected by an cross-platform project for recognizing content made by AI. This step is designed to stop users from trying to circumvent the disclosure requirement.
AI Literacy Programs
The platform is additionally launching a $2 million awareness program for professionals and organizations to produce learning resources about using AI responsibly. This initiative will support educational bodies focused on training coding and technology.
Content Safety Approach
The platform has defended its moderation strategy, following discussion over intentions to cut jobs for hundreds of content moderators in Britain. It is expected to cut a significant number of roles in its trust and safety division in the UK capital, with labor groups and internet security professionals raising concerns that staff are being displaced by automated systems.
A senior executive clarified that human moderation would continue to be important, but automated tools can shield workers by removing the most distressing content before it has to be seen by people. TikTok reported a notable drop in disturbing and violent content handled by safety staff over the past year due to reliance on its automated systems.
It is vital to integrate people and machines to keep the platform safe,” the executive stated. “We’ll have people as part of that process, but we further consider it’s very important to limit contact with harmful content as swiftly, which is the area in which a extensive automated help is proving valuable process content quickly.”
