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Wolff Set to Sell Stake Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has led the Mercedes team to historic success in F1

Toto Wolff is in final negotiations to sell part of his ownership stake in the Mercedes F1 outfit.

The deal values the Mercedes team at £4.6 billion – a record for an F1 team – after McLaren was appraised at £3.5bn in an adjustment to ownership structure in September.

The Austrian executive, who owns a 33% stake of the Mercedes F1 operation, plans to divest a stake approximately 5%.

The 53-year-old would stay on as team boss and chief executive officer if the sale goes through.

Shareholder Structure

Remaining partners in the team are Mercedes-Benz and industrial group Ineos Group, who both hold one-third of the company.

An official representative said: "We will be making no comment on the matter. The management structure of Mercedes F1 will remain unaltered, and each shareholder are dedicated to continued achievements of the brand in F1."

Financial Increase

The deal would represent a substantial rise in value of the Mercedes team since Ineos Group bought its share for £208m in 2022.

The rise reflects the growth in valuations of Formula 1 outfits recently due to the increasing appeal of the sport globally.

This was also seen in the success of the F1 movie featuring Brad Pitt, which debuted in summer 2023 and has grossed over $630m (£458 million) at cinemas worldwide.

The film represents Pitt's most successful film and the highest-earning sports movie ever released.

Current Performance

Mercedes are runner-up in the constructors' championship, trailing McLaren Racing, with three races left in the current championship.

Mercedes' primary racer British driver George Russell has won two of the 21 grands prix so far and is fourth in the drivers' championship behind McLaren's Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

The team won a unprecedented eight straight constructors' championships and seven drivers' titles, six won by Lewis Hamilton and one for Nico Rosberg, between 2014 and 2021.

The writer

Angela Ellis

A seasoned traveler and writer, Elara has journeyed to over 60 countries, documenting cultural experiences and off-the-beaten-path adventures.

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